Brand is a wellness tool for business
I am an independent brand specialist
helping businesses grow with healthy brands.
With 20+ years experience as a brand strategist and creative director, I bridge the gap between the goals you have as a business and how your brand contributes to those goals.
Whether you need to create a brand from scratch, or refresh the one you’ve got, we work together to define what your brand stands for, what it needs to say, and how it needs to look, to work hard for the growth of your business.
Testimonials
Business sector experience
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From brandlng for leading supermarket meat and dairy brands, to putting premium New Zealand exporters on the map
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Spanning mainstream and craft beers, heritage wine brands, and startup local spirit-makers
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Helping a historic Auckland school reframe their vision, values and identity
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From large scale to boutique personal wealth investment businesses, in New Zealand and Australia
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Extensive experience with FMCG brands across all supermarket categories, from manufacturer brands to own brands
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Branding for a selection of natural foods and supplements, from local gems to global powerhouses
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Branding for kitchenware, bathroomware and laundry products, from low ticket to high end, imported products
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Helping fresh produce to be seen and reached for, from small to large businesses
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Branding experience with both national and boutique brokerage firms
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Rebranded a full service law firm to grow their client base
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Branding to lift the desirability and to focus the promise of a food delivery business
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Branding for both everyday and premium pet foods and supplements, both in New Zealand and for international markets
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Brand makeover for a national chain, including e-commerce