Brand is a wellness tool for business

I am an independent brand specialist

helping businesses grow with healthy brands.

With 20+ years experience as a brand strategist and creative director, I bridge the gap between the goals you have as a business and how your brand contributes to those goals.

Whether you need to create a brand from scratch, or refresh the one you’ve got, we work together to define what your brand stands for, what it needs to say, and how it needs to look, to work hard for the growth of your business.

Testimonials

"Over the past 14 years we have always come to Donna with the confidence that she will nail our brief every time. Our business has benefited significantly from her insights, design skills and execution."

Business Owner and Director
"Donna is a world class brand strategist that I’ve had the privilege of working with on major New Zealand retail brands. Her excellent process ensures stakeholder clarity on timelines and deliverables.

Corporate Head of Brand and Communications
“Donna not only listened, but understood what we were wanting to portray with our brand. Her insight brought our product alive and gave it the heart we were seeking."

Company Co-Director
“Donna is one of the strongest strategic thinkers I’ve ever worked with, she has a rare talent to reduce the complex to the simple…and to be simple is to be great. Donna is great."

Business Managing Partner
"Donna is one of our all-time favourite brand strategists to work with. Her insights are so helpful to get to the heart of what a business needs to find its unique positioning.”

Business owner
Donna is a detangler. She has the rare ability to interrogate a brand with the curiosity of an explorer and the analytical mind of a scientist. She thinks customer first to be compelling to the end user.”

Client Services Director

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Business sector experience

From brandlng for leading supermarket meat and dairy brands, to putting premium New Zealand exporters on the map
Spanning mainstream and craft beers, heritage wine brands, and startup local spirit-makers
Helping a historic Auckland school reframe their vision, values and identity
From large scale to boutique personal wealth investment businesses, in New Zealand and Australia
Extensive experience with FMCG brands across all supermarket categories, from manufacturer brands to own brands
Branding for a selection of natural foods and supplements, from local gems to global powerhouses
Branding for kitchenware, bathroomware and laundry products, from low ticket to high end, imported products
Helping fresh produce to be seen and reached for, from small to large businesses
Branding experience with both national and boutique brokerage firms
Rebranded a full service law firm to grow their client base
Branding to lift the desirability and to focus the promise of a food delivery business
Branding for both everyday and premium pet foods and supplements, both in New Zealand and for international markets
Brand makeover for a national chain, including e-commerce

Brand is a wellness tool for business

I am an independent brand specialist

"Over the past 14 years we have always come to Donna with the confidence that she will nail our brief every time. Our business has benefited significantly from her insights, design skills and execution."

"Donna is a world class brand strategist that I’ve had the privilege of working with on major New Zealand retail brands. Her excellent process ensures stakeholder clarity on timelines and deliverables.

Business sector experience

Agriculture

Alcohol

Education

Finance

Grocery

Health

Homewares

Horticulture

Insurance

Law

Meal kits

Pet

Retail

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